Marketing by email

Published by Manoj Maan on July 13th 2010

A marketing solution for print shops

When it comes to self-promotion, printers are often guilty of not believing their own press. Printers understand that methodical advertising will lead to a steady increase in business for their customers. The more their customers believe, they more they print and mail. And hopefully, the profits increase. So, why is it that printers themselves often neglect their own marketing? It is for sure that printers have all the resources right at hand. They have designers either in house, or on call. They do not need to craft a complex message, just creatively repeat the same ones. And who better than a printer to print a campaign very affordably. Unfortunately, self marketing falls into the category of When I have time. Also, printers do not get a break when it comes to postage. They have to pay the same rates as everyone else. And this can be a substantial cost, depending on the mailing list. One fast and affordable solution is to send digital communication. Email marketing and social marketing are on the increase in the printing industry. Surprisingly, too many printers are without an online site still. Many have a website that unfortunately does not go beyond a static presence offering business hours and location. One solution for printers who would like to email, but have a limited website is to consider a web to print solution such as Prig news for a printer to share either through marketing by email, or direct mail.


PrintSites is a web2print solution for the printing industry, one that allows print shop owners to offer a free online design studio to their customers. Designed by printers, for printers, every element of PrintSites helps professional printers compete online, and to enter the eCommerce business model. Easy to implement, printers can customize a PrintSites template and be ready to profit from online business within a day. PrintSites is affordable, easy, and the perfect solution for printers who are losing business to online design providers. Printers who would like to find out more can visit PrintSites.com to take a tour, find answers, and contact PrintSites sales.

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